“Public Relations. The Effectiveness of Influence” Chapter 1 Synopsis
marzo 29, 2006
Chapter 1 – The Public Relations profession: an introduction
1.1. Differences between Public Relations and advertising
1.2. Differences between Public Relations and journalism
1.3. What exactly do Public Relations professionals do?
1.4. Definition of Public Relations
1.5. Who can use Public Relations?
Chapter 1 Summary
Chapter 1 References
Chapter 1 Synopsis
PR professionals are sometimes mistaken for journalists or advertising professionals, but each one engages in specific activities which makes them different.
Journalists and PR professionals have more in common. However, there must be a strictly professional relationship between the two and for ethical and credibility reasons, a marked separation between what each one does, so that they represent themselves positively in the current climate of public mistrust with regard to media.