Introduction
Every organization has the right and the obligation to communicate effectively and ethically with the public. This book was born of that premise.
But when we say “organizations”, we don’t just mean large multi-national companies or political parties with thousands of members. Public Relations is within the reach of small and medium-sized businesses, non-profit organizations and even independent entrepreneurs who recognize the importance of communication in successfully achieving his or her goals and need to have tools on hand that let them speak to their audiences.
This isn’t a book for the initiated. It looks to a be a reference for those who aspire to become a part of the dynamic world of public relations.
This book will help those who, without having a degree in Communication, need to know how to communicate adequately to their public, need to hire a an agency and need to know the best way to find one and how to get the best out of PR.
For industry professionals, this book will allow them a peek into the latest trends to help them serve their clients better.
Read the complete introduction.
Thanks for the translation, Jen.
Beers and blogs Marzo 2006- Madrid
Marzo 28, 2006
Mañana nos vemos:
Rafa Montoya
Ismael El-Qudsi
Ferran ¿Por qué?
Eduardo Collado
Andres Perez
José Carlos
Roger Casas-Alatriste
Fernando Polo
Paco Barranco
Iñigo González
Javier Celaya
Alex DC
Esteban Trigos
Aitor Ugarte
Juan Luis Polo
Javier Muñoz
Antonio Fumero
Gonzalo G. Cotorruelo
Rubén García
Antonio Toca
Hernán Rodríguez
Alejandro Gómez Muñoz
Wilhelm Lappe
Lugar: El Brasileirinho
Plaza de Cristino Martos, 2 (mapa)
(Cruzando Princesa, frente a la Plaza de los Cubos subiendo las escaleras a la izda.)
Hora: 20:00h
Aún os podéis apuntar en el wiki.
Introduction
Every organization has the right and the obligation to communicate effectively and ethically with the public. This book was born of that premise.
But when we say “organizations”, we don’t just mean large multi-national companies or political parties with thousands of members. Public Relations is within the reach of small and medium-sized businesses, non-profit organizations and even independent entrepreneurs who recognize the importance of communication in successfully achieving his or her goals and need to have tools on hand that let them speak to their audiences.
This isn’t a book for the initiated. It looks to a be a reference for those who aspire to become a part of the dynamic world of public relations.
This book will help those who, without having a degree in Communication, need to know how to communicate adequately to their public, need to hire a an agency and need to know the best way to find one and how to get the best out of PR.
For industry professionals, this book will allow them a peek into the latest trends to help them serve their clients better.
Read the complete introduction.
Thanks for the translation, Jen.
Beers and blogs Marzo 2006- Madrid
Marzo 28, 2006
Mañana nos vemos:
Rafa Montoya
Ismael El-Qudsi
Ferran ¿Por qué?
Eduardo Collado
Andres Perez
José Carlos
Roger Casas-Alatriste
Fernando Polo
Paco Barranco
Iñigo González
Javier Celaya
Alex DC
Esteban Trigos
Aitor Ugarte
Juan Luis Polo
Javier Muñoz
Antonio Fumero
Gonzalo G. Cotorruelo
Rubén García
Antonio Toca
Hernán Rodríguez
Alejandro Gómez Muñoz
Wilhelm Lappe
Lugar: El Brasileirinho
Plaza de Cristino Martos, 2 (mapa)
(Cruzando Princesa, frente a la Plaza de los Cubos subiendo las escaleras a la izda.)
Hora: 20:00h
Aún os podéis apuntar en el wiki.
