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The Pictures Seen ‘Round the World
By Howard Kurtz

Here’s what I don’t get.

CBS News sets off a worldwide furor by airing those horrible, shocking pictures of American soldiers abusing and humiliating Iraqi prisoners–people engaging in conduct so utterly despicable that it’s hard to fathom how they could be so cruel, and appear to be having such a good time at it.

President Bush, and the American public, and the rest of the world are revolted. Every time I look at those pictures–and cable is showing them every 12 minutes, with Janet Jackson-like intensity–I cringe. Several investigations are under way.

Artículo completo en Washington Post (con registro)

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Ayer se aprobó la Ley de Prensa

Los diputados decretaron ayer el primer cuerpo legal en lo que va del año. Se trata de la Ley de Acceso a la Información. En enero habían suscrito una reforma a la Ley de Carrera Civil.

El Congreso parece despertar del letargo legislativo en el cual ha estado sumido en los últimos cuatro meses. La aprobación de la Ley Orgánica de Transparencia y Acceso a la Información Pública, que concluyó ayer, es el hecho de mayor importancia en materia de leyes que el Pleno Legislativo ha tratado desde enero.

No obstante, en ese mes reformó parcialmente la Ley de Servicio Civil y Carrera Administrativa, Homologación y Unificación de las remuneraciones del sector público, que había aprobado en septiembre del 2003.

Curiosamente, la Ley de Transparencia y Acceso a la Información Pública, cuyo proyecto, presentado en el 2002, fue de iniciativa de la Asociación de Editores de Periódicos (Aedep) y el ex diputado Juan José Pons y el actual legislador Luis Almeida, no constaba en la agenda legislativa que el titular del Parlamento, Guillermo Landázuri (ID), dijo a inicios de este año que iba a ser priorizada.

Noticia completa en El Comercio

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IT TAKES A LOT MORE THAN PRESS RELEASES (YAWN) TO MAKE YOUR ONLINE PRESS ROOM WORK
by B.L.Ochman

If you think putting your company press releases online (yawn) and calling it a Press Room might help you get media coverage, think again. You’ve got a long way to go before you can expect journalists to take your Press Room seriously.

The Number One rule for developing an online Press Room is to think like a journalist. Think about the information that could be most helpful to someone writing a story about your company and then make it available. Like many things that can impact on how a company is perceived, doing a good job at an online Press Room is a complicated process. And it’s one that can have a substantial positive payoff.

To learn the best and worst practices of Web site Press Rooms, my partner, Karma Martell, and I analyzed the content of approximately 50. We looked at the Fortune 10, and at top Internet-only companies, bricks and clicks companies and companies whose which have had controversial or negative news in the past year.

In the best online Press Rooms journalists are given solid, relatively fluff-free information – sometimes even negative information – that can help them write their stories. And while press releases in a media area of a site may be helpful for financial results, they don’t have much use beyond that.

Artículo completo en What’s next online

The Pictures Seen ‘Round the World

By Howard Kurtz

Here’s what I don’t get.

CBS News sets off a worldwide furor by airing those horrible, shocking pictures of American soldiers abusing and humiliating Iraqi prisoners–people engaging in conduct so utterly despicable that it’s hard to fathom how they could be so cruel, and appear to be having such a good time at it.

President Bush, and the American public, and the rest of the world are revolted. Every time I look at those pictures–and cable is showing them every 12 minutes, with Janet Jackson-like intensity–I cringe. Several investigations are under way.

Artículo completo en Washington Post (con registro)

The Pictures Seen ‘Round the World By Howard Kur…

The Pictures Seen ‘Round the World

By Howard Kurtz

Here’s what I don’t get.

CBS News sets off a worldwide furor by airing those horrible, shocking pictures of American soldiers abusing and humiliating Iraqi prisoners–people engaging in conduct so utterly despicable that it’s hard to fathom how they could be so cruel, and appear to be having such a good time at it.

President Bush, and the American public, and the rest of the world are revolted. Every time I look at those pictures–and cable is showing them every 12 minutes, with Janet Jackson-like intensity–I cringe. Several investigations are under way.

Artículo completo en Washington Post (con registro)

Ayer se aprobó la Ley de Prensa

Los diputados decretaron ayer el primer cuerpo legal en lo que va del año. Se trata de la Ley de Acceso a la Información. En enero habían suscrito una reforma a la Ley de Carrera Civil.

El Congreso parece despertar del letargo legislativo en el cual ha estado sumido en los últimos cuatro meses. La aprobación de la Ley Orgánica de Transparencia y Acceso a la Información Pública, que concluyó ayer, es el hecho de mayor importancia en materia de leyes que el Pleno Legislativo ha tratado desde enero.

No obstante, en ese mes reformó parcialmente la Ley de Servicio Civil y Carrera Administrativa, Homologación y Unificación de las remuneraciones del sector público, que había aprobado en septiembre del 2003.

Curiosamente, la Ley de Transparencia y Acceso a la Información Pública, cuyo proyecto, presentado en el 2002, fue de iniciativa de la Asociación de Editores de Periódicos (Aedep) y el ex diputado Juan José Pons y el actual legislador Luis Almeida, no constaba en la agenda legislativa que el titular del Parlamento, Guillermo Landázuri (ID), dijo a inicios de este año que iba a ser priorizada.

Noticia completa en El Comercio

Ayer se aprobó la Ley de Prensa Los diputados …

Ayer se aprobó la Ley de Prensa

Los diputados decretaron ayer el primer cuerpo legal en lo que va del año. Se trata de la Ley de Acceso a la Información. En enero habían suscrito una reforma a la Ley de Carrera Civil.

El Congreso parece despertar del letargo legislativo en el cual ha estado sumido en los últimos cuatro meses. La aprobación de la Ley Orgánica de Transparencia y Acceso a la Información Pública, que concluyó ayer, es el hecho de mayor importancia en materia de leyes que el Pleno Legislativo ha tratado desde enero.

No obstante, en ese mes reformó parcialmente la Ley de Servicio Civil y Carrera Administrativa, Homologación y Unificación de las remuneraciones del sector público, que había aprobado en septiembre del 2003.

Curiosamente, la Ley de Transparencia y Acceso a la Información Pública, cuyo proyecto, presentado en el 2002, fue de iniciativa de la Asociación de Editores de Periódicos (Aedep) y el ex diputado Juan José Pons y el actual legislador Luis Almeida, no constaba en la agenda legislativa que el titular del Parlamento, Guillermo Landázuri (ID), dijo a inicios de este año que iba a ser priorizada.

Noticia completa en El Comercio

IT TAKES A LOT MORE THAN PRESS RELEASES (YAWN) TO MAKE YOUR ONLINE PRESS ROOM WORK

by B.L.Ochman

If you think putting your company press releases online (yawn) and calling it a Press Room might help you get media coverage, think again. You’ve got a long way to go before you can expect journalists to take your Press Room seriously.

The Number One rule for developing an online Press Room is to think like a journalist. Think about the information that could be most helpful to someone writing a story about your company and then make it available. Like many things that can impact on how a company is perceived, doing a good job at an online Press Room is a complicated process. And it’s one that can have a substantial positive payoff.

To learn the best and worst practices of Web site Press Rooms, my partner, Karma Martell, and I analyzed the content of approximately 50. We looked at the Fortune 10, and at top Internet-only companies, bricks and clicks companies and companies whose which have had controversial or negative news in the past year.

In the best online Press Rooms journalists are given solid, relatively fluff-free information – sometimes even negative information – that can help them write their stories. And while press releases in a media area of a site may be helpful for financial results, they don’t have much use beyond that.

Artículo completo en What’s next online

IT TAKES A LOT MORE THAN PRESS RELEASES (YAWN) TO …

IT TAKES A LOT MORE THAN PRESS RELEASES (YAWN) TO MAKE YOUR ONLINE PRESS ROOM WORK

by B.L.Ochman

If you think putting your company press releases online (yawn) and calling it a Press Room might help you get media coverage, think again. You’ve got a long way to go before you can expect journalists to take your Press Room seriously.

The Number One rule for developing an online Press Room is to think like a journalist. Think about the information that could be most helpful to someone writing a story about your company and then make it available. Like many things that can impact on how a company is perceived, doing a good job at an online Press Room is a complicated process. And it’s one that can have a substantial positive payoff.

To learn the best and worst practices of Web site Press Rooms, my partner, Karma Martell, and I analyzed the content of approximately 50. We looked at the Fortune 10, and at top Internet-only companies, bricks and clicks companies and companies whose which have had controversial or negative news in the past year.

In the best online Press Rooms journalists are given solid, relatively fluff-free information – sometimes even negative information – that can help them write their stories. And while press releases in a media area of a site may be helpful for financial results, they don’t have much use beyond that.

Artículo completo en What’s next online